This content is password protected. To view it please enter your password below:

divesting from Wix & refreshing a healthcare practitioner's website


Tim reached out to me for assistance in migrating his website from Wix to another platform. Wix, a software company based in Tel Aviv, has openly supported the Israeli Occupation Forces amidst its current offensive against 2.3 million Palestinians in the occupied and besieged Gaza. As we witness the ongoing genocide of the Palestinian people from the belly of the beast, I did not hesitate to be on board. Boycott, Divestment, Sanctions (BDS), a Palestinian-led movement, supports the boycott of Wix.

Other goals:

  • Refresh the website’s look & feel to reflect Tim’s unique background and offerings
  • Create a user-friendly experience for site visitors
  • Integrate messaging and scheduling capabilities


Dr. Tim Cunningham, RN, DrPH, FAAN


web design | web development | site migration | ui/ux design



1) research & briefing

  • I reviewed Tim’s project intake responses and analyzed his current website to get a sense of his user base, evaluate usability, and identify problems. 
  • I looked at other websites related to his industry to recognize patterns, heuristics, and best practices.

↳ initial findings

  • Site was not responsive to various screen sizes.


  • Site navigation was not intuitive.
  • Pages lacked consistency in visual design.


  • Next, we had a kickoff call comprising:
    • a briefing interview to facilitate my understanding of his goals, target audiences, aesthetic preferences, and platform & integration needs
    • a brainstorming session

2) info architecture & wireframing

  • I used the findings and information to create 3 deliverables:
    • a sitemap
    • content, media, and copy requirements
    • lo-fi wireframes

3) usability testing & prototyping

  • I created prototypes, shared them with Tim for feedback, and employed an iterative and collaborative approach until we reached a final design.

4) development & delivery


  • When developing the site on the selected platform:
    • I tested the website on desktop, tablet, and mobile devices.
    • I implemented practices for web performance such as caching and image optimization.
    • I verified that the integrations worked properly.
    • I followed WCAG standards for accessibility.


  • Once the website was ready to launch, I created the following deliverables for Tim:
    • A user guide with tutorials and documentation on content management, technical resources, look & feel, and user experience.


    This section is where you’ll highlight metrics and data that back up the project’s success. Leverage metrics, user feedback, or whatever data is available to illustrate how your solution solved your client’s challenges and achieved the project’s goals. You can also include information about the potential longitudinal impact of your work and future opportunities for the project